I have to say I found Rulli's presentation the most thought provoking. With his background in broadcasting, Lino now makes a living as the "Catholic Guy" on Sirius Radio. He is smart, funny and articulate. He can also be pretty crass. As one sometime listener put it, "some of his content is unredeemed." But he insists (adamantly) on his hallmark of his as central to what he is trying to do: reach the "unredeemed" among cultural Catholics. Careful, pious language may be comforting to the devout, but it leaves the cultural Catholic cold, maybe even alienated, thinking, "I have nothing in common with these people; Church stuff really does not have a message for me." Here's Lino in his own words:
What do I, as a blogging nun, have to learn from a 38-year-old Italian guy who refers to things that make me blush? A lot, really. Because what Lino said (in his own inimitable way) sounded very much like something Ronald Knox wrote before Lino Rulli was even born; before I was even born! Here it is:
The hardest part of the author's task, as I see it, will be to introduced some human element.... He will portray the teaching Church, not as a harassed official 'handing out' information at a series of Press-conferences, but as a patient pioneer washing out the gold from the turbid stream of her own memories. Everything will come alive at his touch...Lino and others (especially the podcastanswerman Cliff Ravenscraft) also repeated that a podcaster (or blogger, as the case may be) can't try to speak to everyone, broadcast, as it were, but focus on what he or she is passionate about. Not only will the person then be able to speak or write fluently about it, other people who are passionate about the same thing will flock to join the conversation.