"What is needed it the type of witnessing that supports the message with the example of one's own dedication to an alternative, other-centered power. The more radical and counter-cultural the witnessing, the more effective it becomes. Apostles of communication do have to inculturate themselves in media culture, but paradoxically, they are also to challenge with their very lives whatever in that culture is opposed to the Gospel that they proclaim."
Fr. Silvio Sassi, SSP